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ADVERTISING TRUTHS
EFFECTIVE ADVERTISING: You have no control
over your competition. One thing you do control is your own
promotion. Remember that advertising in not just a cost of
doing business. It's a proven sales tool that returns many
times your investment in traffic and sales.
CONSUMER ADVERTISING: Once you business goal
is well-established, you can keep it going with a moderate,
consistent advertising program, But if you cut your
advertising and lose your hold on the public's awareness,
you'll find it's like starting all over again.
CONSUMER CONFIDENCE: In times of uncertainty,
consumers are careful and reluctant to spend. One of the
main ways they get information about products, services,
prices and values is from advertising.
GETTING YOUR SHARE
Whether your business is good or slow, you have to get your
share of whatever business is around. Increasing your
advertising gives you an "edge".
RADIO AS PART OF YOUR SALES FORCE
Radio ads help to pre sell the customer and help you close
the sale faster. What saves you time, saves you money!
ADVERTISING CREATES NAME RECOGNITION
Strong advertising campaigns create lasting, positive
impressions of your products. It enhances employee moral and
overall customer satisfaction.
IT PAYS TO ADVERTISE
Good advertising doesn't cost money - It makes money! It is
and investment that needs to be continued in order to
encourage people to take advantage of your products and
services.
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